We have witnessed a boom in the mobile industry, and users now expect more from their smartphone applications. They want a personalised experience and in-app translation capabilities, and businesses need to translate apps to encourage users to hit the download button. It doesn’t matter if you have your own business or are a SaaS developer. App translation allows you to attract a larger audience and make your application a global success.
For an accurate and effective app translation, businesses need professional language service providers to localise mobile software. Here is a closer look at the importance of translating apps and how a professional translation agency can help you achieve global success.
Why is it Important to Translate Apps?
English is a universal language, but data shows that most users want to buy products or services through pages in their local language. Some users avoid buying from apps and websites because they are not proficient in English. An app translation can help improve the conversion rate among app users, encouraging people to use your mobile platform and make in-app purchases.
When you translate app text and features into other languages, you also increase the number of application downloads. Businesses need to attract as many leads as possible and convert them into solid customers. An app translation helps to expand your reach. With more customers on the platform, there is a bigger chance for sales.
Let’s take a look at these two major benefits of app translation in more detail:
1. App Translation & Business Growth
App translation services make it easy for customers that don’t speak English to understand and navigate your application. They get more enjoyment from the overall experience, making it more likely they’ll make in-app purchases and help to get your brand heard overseas. Therefore, app translation services can help businesses with their global aspiration to tap into new markets.
When you translate an app, you also boost user engagement. Users appreciate and show interest in the in-app content that you tailor to their needs and preferences. This dramatically impacts user experience, increasing engagement and customer loyalty. This helps you maintain a leading position in the new markets you’ve entered and keeps sales high.
A famous successful example of successful mobile localisation is Airbnb. By providing Chinese travellers with localised signup flows, they increased their customer base in China by 700%. With this increased customer base comes a significant increase in sales. Therefore, investing in app translation generates higher revenue and helps to increase market share with each country you step into.
2. App Translation & Downloads
If the description of your app is written in the local language, more people show interest in downloading the application. Data shows an average increase of 38% in downloads after businesses translate app descriptions and in-app features into multiple languages. When your app is paid, the number of downloads correlates to a direct increase in revenue.
Moreover, the more app downloads you have, the more alternate revenue streams you can rely on. Your users can make in-app purchases, which we’ve covered. But you can also expose your users to targeted ads. A translation agency can help your business experience a higher effective cost per mile (eCPM) – an essential metric in measuring a campaign’s success – when localising these advertisements to your new markets.
This shows that you can generate revenue from your business’s promotional materials, not only in-app sales. App translation services secure your brand’s footprint in any preferred region by increasing downloads and providing a more secure revenue stream.
How does the Translation Work?
Professional translation services involve rendering content from one language into a new language to help improve communications with global audiences. But when paying for app translation, things go one step further. Your mobile application is fully localised to suit your new target demographic.
App localisation is the process of adapting every element of your app to match your target market’s technical, cultural, and linguistic requirements. Your language partner will translate app text, graphics, currencies, names, and references as part of the process. It often considers dialects and spoken variations of the same language, which we refer to as locales.
For example, we all know that the English language spoken in the UK differs from the one spoken in the US. The same is the case with the Spanish spoken in Mexico and Spain—each is distinct. In other words, professional app translations don’t simply convert to English or Spanish; they translate to the most appropriate version to effectively open your app to millions of potential new users.
Tips for Effective Translation
App translation services can lead to great rewards, enhancing the experience for users and increasing revenue and reach. Therefore, getting the help of a professional translation service provider will help you effectively target the right audience. Here are some other tips and tricks that will help you unlock the biggest revenue potential through app translation:
- Choose the Right Market: Before you translate app features and ads, research your audience. You need to understand your audience before preparing content for them. Just because you think a language is popular doesn’t mean that the market is suitable for your app.
- Don’t Rush the Process: There is no need to rush the translation of your app into a popular language. The best decisions are made by companies that first closely investigate their customers and define their base.
- Translate All App Features: Many businesses make the mistake of using translation services to translate essential elements or text and leaving out the remaining content. This will impact your app’s effectiveness in your chosen market—complete localisation is essential.
- Respect Cultures: Businesses must pay careful attention to formats and symbols. Some of the emojis used in America or Europe might insult other regions, for instance. You need to respect the values of every other region before translating your app.
Renaissance Translations’ App Translation Services
App translation plays a crucial role in providing a personalised experience to users. It also helps users relate themselves to the business and stay loyal to the brand. Translate apps, and you can increase the number of downloads, improve your market reach, and tap into multiple revenue sources. Ultimately, this will positively impact your business’s growth and success.
Anyone looking for an app translation service can rely on our agency. Our professional language services include accurate localisation services in over 120 languages. Our expert translators are native speakers of their language and have the expertise to understand your target market requirements. We are also members of the Association of Translation Companies in England as well as SDL programme. Get in touch today to help you with goals in the global market!