Professional Advertising Translation Services

For successful advertising translations, you need to tailor your marketing content to your customers. Doing so requires a deep understanding of cultural and socio-historic references, and successful campaigns require localisation or complete transcreation of all elements accordingly. For example, even something as simple as a colour choice can alter your campaign’s success. Blue is a safe choice for businesses operating in the UK, symbolising trust and a business-focused attitude in Western cultures. However, if these campaigns target the Chinese market, they’d not see the same success. Blue is considered a “taboo” colour; red is a much better choice in Asian markets. The same applies to stories and cultural references in your ad copy, which is why professional advertising translation services are essential. You must also consider the different marketing channels overseas and reassess the best place to find your target demographics. Trust our experts to translate your ad campaigns and advertising materials.