Once you have a website for your business, translations to French are the next step when targeting a French-speaking audience. French is a global language spoken on four continents. The best English to French translation thus ensures that the business information displayed on your website can be read by people worldwide. In fact, translations to French dramatically expand your reach.

After all, isn’t communication the essence of the internet? You want people to be able to find your information, reach out to you, and you want to communicate with them. However, since there are hundreds—even thousands—of languages, limiting yourself to English is crippling. Using French website translation helps make you more accessible, which equates to more business success.

Translating websites to French is daunting for many companies, but it doesn’t have to be complicated! Using a translation agency specialising in French translation services means your website will be available to many more customers, just like that. This article highlights the benefits of translating your website and considerations to make before starting the process.

English isn’t the Primary Internet Language

When the Internet began, most websites were in English, and no one cared about where to find the best English to French translation! Indeed, the setup of websites was English-based, with ‘www’ standing for the English ‘World Wide Web,’ and the endings ‘.com,’ ‘.org,’ and ‘.net’ standing for ‘commercial,’ ‘organisation,’ and ‘internet’.

But as time went on, the World Wide Web really did stretch across the globe, and websites in other languages became the norm. Now, English accounts for only half of all the website content available. Much of the other internet content is in Chinese, German, Japanese, Italian, Polish, Portuguese, Russian, Spanish, and—of course—French.

The diversification of web-based content comes from a common need: all populations need content that is provided in their native language or at least one they can understand. When investing in translations to French, you’re fulfilling this need of global French-speaking communities and making it easier for them to search, browse, and shop online.

Benefits of French Website Translation

Website translation services benefit your company in so many ways! The most significant advantage is that English to French translation helps increase your profit margins. This is achieved firstly by widening your customer base. Translations to French provide businesses with an avenue to take their companies global. If your business has plateaued, you can now bring in more customers worldwide.

For example, companies based in the United States have the Canadian population right to the North. French is one of their primary languages, so French translation services are crucial for US business owners to expand into Canada. With your new markets and customers comes more word of mouth, bringing more customer awareness and increasing your brand reach even further.

The best English to French translation also allows for better customer service. You want your customers to have an experience that they will remember positively. If your customers (or potential customers) can’t read your site, they’ll go elsewhere! Investing in professional translations to French builds trust, credibility, and confidence in your company, turning site visitors into paying clients.

When you use French website translation, though, you must consider legal matters. You must comply with the laws and regulations of the areas you want your website to serve, or your site might be taken offline. Translations to French can help you navigate this foreign legal framework and ensure you’re operating in line with the law.

Considerations when Translating Websites into French

Translations to French – especially of websites that often require localisation – can go terribly wrong. Using a language service provider that doesn’t truly speak the language means you are left with a website that is neither thoughtful nor intelligent. You want your website translated to French to sound like a native speaker wrote it. You need it to be accurate, professional, and authentic.

The best English to French translations that meet the above criteria are always carried out by professional translation agencies. As soon as you use a translation agency, you make yourself competitive with other businesses. You don’t want to fall behind the power curve! Luckily for you, translation agencies are readily available in today’s market.

However, before investing in a language service provider, you need to ask yourself a few questions:

• Who is buying your products, and who do you still want to reach?
• What are your competitors doing that is working for them?
• What have your competitors yet to do that you could do first?

When researching, you might find that your competition might have yet to even think of translating their websites into French! Or, if you see many other websites that have done this already, check out what their websites look like and pull the pros and cons. What will you do that is similar, and what mistakes will you avoid?

It’s also worth considering how you will tell people you’re now offering your products and services to the French-speaking world. This should be publicised. You might ask your translation agency to help you make a press release that tells the world what you are working on and why. Send this out to not only your local papers and journals but also those in the area you are trying to reach.

Renaissance Translations’ French Website Translation

When you translate to French, you choose to market yourself to the world. Translations to French are a crucial part of staying ahead of the game on the web today. You can use French website translation to bring your website to more people, improve the customer experience, and drive more revenue. As such, paying for the best English to French translation is a wise investment for any growing business.

A professional French translation agency does the hard work for you, making you look intelligent, professional, and trustworthy. And Renaissance Translations could be the reliable partner you’ve been looking for. Our expert French translators are here to make your business flourish quickly. We have helped many companies translate their websites and are proud of the incredible results.

All the translators in our network are qualified, native French speakers. They’ve also each passed a proficiency test to assess their abilities in performing translations to French. We are members of the Association of Translation Companies in England as well as SDL LSP Partner Programme. We are confident you’ll be more than satisfied with the results! Contact our team, and let’s get the process started.