Anyone who owns a business that wants to expand globally must translate a website into multiple languages. You can use an automatic website translator online, but professional website translation services are far superior, fully localising and transcreating content. And while the idea of multilingual websites sounds daunting, the benefits of website translation services are countless!

Professional website translations make international customers feel comfortable. It also helps them immediately understand the details of your business value. Busy consumers do not want to take additional time to clarify details on Google Translate or translation tools. In fact, most international customers consider the language on offer to be more important than the price!

This article looks at each of these benefits in more detail. Whether you translate a website into one or more languages, using a professional translation agency ensures you reap all the rewards.

1. Website Translation Services increase Awareness and Reach

Websites are powerful global marketing tools, as anyone in the world can head to the internet and view your site. However, attracting more potential customers to your website becomes easier when written in their native language. In this way, website translation services allow you to reach larger audiences more effectively.

When you translate a website, it also ensures you can easily communicate with these international visitors. Your brand awareness is enhanced when customers can easily navigate and understand your website content. As reach and awareness are the critical initial steps to market penetration, finding a professional website translator online is a vital step for all expanding businesses.

2. Enhance Credibility and Trust

When you translate a website into several languages, it helps your business gain credibility and trust with international prospects. Indeed, consumers want to feel respected and valued. They want to feel important to their vendors and service providers; after all, your customers are important! Without them, your business would be entirely unsuccessful.

Professional website translation services also assure your customers of consistent high-level customer service customised to the local needs. This reassurance is not provided by an automatic website translator online. Would your customers receive support in their native language if they face issues? With a translated site, they’re more likely to trust that they will.

3. Improve the Buyer’s Journey Experience

Not investing in website translation services means site visitors may need to translate or seek clarification for products or services. This is not the best way to start a customer relationship! Therefore, when you translate a website into the language of your target audience, your customers will have a better experience than your monolingual competitors’ websites.

Also, finding a professional website translator online can make the buying process as straightforward as possible. This increases the chance that your website visitors will take action. Marketers track website interaction through page visits and clicks on your calls to action (CTA) buttons. Translating those actions into the native language of your customers will improve their interaction on your site.

4. Grow Brand Engagement and Referrals

The benefits of website translation services don’t stop there! Overall, the increased level of understanding and interaction on your website encourages customers to share your site with friends and like-minded prospects. Customers that have a positive experience are more likely to be excellent referral sources, which can instantly be achieved when you translate a website.

In addition, sourcing a reputable website translator online will encourage customers to engage with your brand more than if the website was only available in a single language. This might include sharing your social media posts and reaching more potential international clients. Ultimately, website translation services are crucial in facilitating global expansion in today’s technology-driven world.

Professional Website Translation Services from Renaissance Translations 

By all means, do not use a free website translator online tool when you need to translate a website. Instead, hire a professional translation agency to translate the content with the assistance of a qualified native translator. This is the best way to ensure there won’t be any mistakes, inaccuracies, or cultural faux pas in your content.

At Renaissance Translations, we have a team of professional translators who can provide expert website translation services. We also offer localisation services for websites and mobile apps, ensuring global users have the same experience. Your partnership with us comes with professional memberships such as ATC and a guarantee to meet any tight deadline placed on us. To discover more, contact our team today!