Why does a translation to Spanish matter if you want to boost your website ranking? Is it a must for your business? Or are English to Spanish translators a waste of an investment when money can be spent elsewhere? English indeed remains the most commonly spoken and preferred business language worldwide. However, Spanish ranks fourth in terms of the number of speakers, and a website translation to Spanish might be more beneficial than you think!

It cannot be denied that Spanish is the second most common language spoken by Americans today. In 2019, more than 41.7 million American residents spoke Spanish or Spanish-based Creole at home. That translates to 12.7% of the entire country’s population. Even across the globe, Spanish is considered a significant language, with 534 million speakers worldwide. The numbers don’t lie!

Website owners will always want to reach the largest audience possible, and a translation to Spanish can tap into this vast market. As such, it may be worth considering amping up your online marketing presence, which can be done by hiring professional English to Spanish translators to work on your site. Here’s a closer look at all the benefits a website translation to Spanish can bring.

Reaching New Markets Through a Translation to Spanish

We’ve already discussed the vastness of the Spanish-speaking population in the US and globally. Many of these people might be able to speak English and understand your original business website. After all, English is understood by many Spanish speakers! So what real benefit will a translation to Spanish bring to your business?

Well, studies have shown that consumers become more engaged if they can browse a website in their native language. In fact, a recent survey conducted by Harvard Business Review found that:

• More than 72% of study participants spent most of their time browsing sites written in their native language
• Over 72% of participants also claimed that they are more likely to purchase a product marketed in their own language
• More than 56% stated that getting information in their native language matters more than the pricing of their product or service

With these statistics in mind, imagine how many more consumers you’d get by investing in a website translation to Spanish. English to Spanish translators can help you reach a wider audience—up to 534 million Spanish speakers more than you’re currently reaching—and entice them to buy.

Accuracy is Critical to the Success of Translation

There is more to English to Spanish translation than just word-for-word conversion. A direct and literal translation to Spanish—the kind you get when using apps like Google Translate—may let you give Spanish readers a general idea about products or services. But would the result be as engaging?

The answer here is simple: no! You cannot truly connect with your target audience without relating to them. To bond with your audience, you must incorporate culturally appropriate content into the Spanish version of your site. This goes beyond words; you must consider images, graphics, colors, and themes as part of your translation to Spanish. You should not limit the translation to your website either, exerting the same effort for your social media posts.

But how do you ensure you are not putting culturally inappropriate content on your Spanish website? There are a few options for translation: machine translation, translations from locals, and professional English to Spanish translators. Using a professional service is always your best option.

Leveraging Local Talent for Effective Translation

Hiring local talents to help with your translation to Spanish cannot hurt. In fact, the move could very well be one of the most strategic decisions you will ever make. Local talents have “lived” the language, putting them in the best position to know if the translation and cultural relevance is on point. Native speakers are indeed some of the best English to Spanish translators you can find.

When working with a native Spanish-speaking person, there are several options depending on your budget. Finding a Spanish-speaking digital marketing professional is your best and most reliable option. These individuals have the benefit of knowing the language and business marketing tactics inside out. If you want to avoid hiring extra staff for your website translation to Spanish, you can source from your own ranks.

However, bear in mind that Spanish speakers are not necessarily the best English to Spanish translators. They might know their local dialect, but do they know when to use South American or European Spanish? Do they know what makes a good website and how to optimise SEO? At what level is their English? These factors can all impact the accuracy of your translation to Spanish.

What About Using Machine Translation Software?

Now, don’t get us wrong—Google Translate is a pretty cool tool, and so are other machine translation software like Microsoft Translate and Yandex Translate. Overall, they are helpful if you need a quick and simple translation to Spanish! However, you should not rely solely on them to translate the copy of your business website.

These apps often rely on a basic word-for-word translation to Spanish. They do not take proper context into account and cannot produce compelling copy that will convert your website visitors into paying customers. The last thing you need is to turn target readers off because your content sounds robotic. We recommend partnering with professional English to Spanish translators if you want the best results, and the next section will tell you why.

Using an Agency for a Translation to Spanish

The only way to ensure a 100% accurate and compelling website copy is to use a professional Spanish translation agency. Unlike machines, English-to-Spanish translators produce culturally-appropriate content that connects and engages. And unlike Spanish locals, these linguists are qualified to offer a translation to Spanish. They know the best methods and processes and have access to the latest software.

Another great thing about hiring an agency for your translation to Spanish is that they typically have an army of translators with various specializations at their disposal. For instance, some English to Spanish translators may be experts in translating legal or law-related content. Others may have healthcare-related backgrounds that make them perfect for medical website content.

Benefits of Professional Translations

We’ve already discussed how a translation to Spanish can increase your reach and, ultimately, sales. However, a website translation brings plenty of other advantages, as detailed below. Only by working with skilled and qualified English to Spanish translators can you ensure you reap all the rewards of website translation.

• Builds Your Brand’s Credibility: Hiring a professional translation agency tells your audience you are serious about delivering your message right. That tells them you value credibility over convenience, and they’re more likely to like your brand.
• Facilitates Genuine Connections: A professional translation service provider can help you make genuine connections. Connecting with customers is the first step in building relationships. Over time, those relationships could evolve into loyalty and are well worth the initial investment of a translation to Spanish.
• Boosts Your SEO Ranking and Conversions: An English to Spanish translation strategy can also enormously benefit your search engine optimisation (SEO) efforts. Multilingual options can improve your website’s visibility in Spanish and UK search engines.
• Reduced Bounce Rate: As mentioned earlier, Spanish audiences will likely spend more time browsing your website if you’ve paid for a translation to Spanish. The increased engagement that results should work wonders in lowering your bounce rate. And the lower your bounce rate is, the higher your conversion rate will be.

Renaissance Translations’ Spanish Translation Services

The bottom line is that it always pays to be more inclusive in life and business. If you are considering enhancing your website to penetrate the Spanish market, you can start with one simple step: investing in a translation to Spanish.

When translating your website, you must ensure the best quality possible by hiring a translation agency with a network of qualified and skilled English to Spanish translators. Do not leave the translation quality and reliability to chance. Start growing your business’s user base today by creating a Spanish version of your website.

If you’re looking for a reliable language partner, Renaissance Translations is here for you. Our company has a network of Spanish translators who translate to Spanish from many languages. They are carefully chosen based on their areas of expertise, taking into account the different forms of the Spanish language. Your partnership with Renaissance Translations comes with professional memberships such as ATC and SDL LSP Partner Programme. Contact us today to discuss website translation to Spanish!