Tips for Choosing the Right Marketing Translation Agency

If your company succeeds locally, you may consider expanding into international markets. For companies with expansion of the horizon, professional translations are essential. A marketing translation agency can adapt your social media posts, print advertisements, business website, and other marketing collateral to suit your chosen overseas audience. In fact, marketing translations significantly sway your company’s performance in new markets.

Any business looking for a marketing translation agency must choose its partner wisely. Business expansion can bring prolific results, considering the significant number of potential customers in the global marketplace. However, it is vital to use experienced marketing specialists that offer reliable and creative translations. Otherwise, your marketing strategy and overseas success will suffer.

This article helps you get the best translations possible by helping to find a reliable and proficient marketing translation agency to work with. Here are six considerations before investing in a translator to tackle your project.

Qualifications & Experience of Translators

You must be able to communicate with your clients, no matter the languages spoken. Therefore, you need to find a translation agency that can provide accurate and high-quality translations. This is best guaranteed by working with qualified and experienced translators. Your translator should have at least five years of experience and pass a test in their ability to conduct marketing translations. Professional linguists should also have a translation degree.

You’re aware that the most essential part of marketing is customer interaction. But does your chosen marketing translation agency understand this? You should always invest in professional translations from industry experts that localise or transcreate your content. Unlike word-for-word translation, this ensures you can communicate clearly and fluently with your customers, build a stronger bond with your clients, and connect with them on an emotional level.

Translation Process and Tools Used

Top-notch technology used in professional translations can also ensure accurate results. SDL Trados and other CAT tools are frequently used by leading agencies and guarantee excellent results for your project. The tools store glossaries of words the marketing translation agency has previously adapted to help your branding and messaging stay consistent throughout all your marketing collateral.

The TEP translation process is also another critical factor in achieving accuracy in your translations. With this three-step process, your chances of receiving professional translation services increase. TEP stands for translation, editing, and proofreading—precisely what your marketing content will go through when hiring a reliable marketing translation agency.

The first step involves translating your marketing materials into your target language. After the initial translation, your translator edits the material and checks that the translation makes sense. Cultural differences will also be considered to prevent communication errors. The last step of the process is proofreading, where your translator checks for spelling or grammatical errors.

Marketing Translation Fees and Types of Documents 

Professional translations don’t need to break the bank. You can find a marketing translation agency with reasonable rates compared to competitors. Many language service providers offer discounts for large projects, so keeping all your marketing collateral in-house is worthwhile. Remember that how much you spend on translations is also an investment in your business—your sales from your new market will easily cover the translation cost.

As a business owner, you’re already aware of the different types of marketing content. When launching a product or service in a new market, you need translation for all the various forms of multimedia your business uses. Some of the most popular examples include website translation, SEO translation, advertising translation, and social media translation. You may also need help with business cards, brochures, leaflets and more. Check that your marketing translation agency is capable and experienced in all the types of multimedia used by your company, not just one or two.

Professional Marketing Translation Agency 

Anyone needing marketing translations is in the right place. Renaissance Translations is the translation agency you’ve been searching for. Our network of 10,000+ qualified translators can translate your marketing collateral promptly and as accurately as possible. We know your marketing material is important to you, and we promise to put you and your business first.

Our quality work, combined with our reasonable rates, has resulted in us working with many local and global clients. Well-known companies are using our translation services including LG, Red Bull, Memac Ogilvy, HSBC, Cisco and Audi, to name a few.

No matter what marketing material you need or what language pair you require, Renaissance Translations will be happy to translate it for you. Get in touch with us today to speak with one of our project managers to discuss your translation project.