Why English To Spanish Translation Can Boost Your Website
Why does English to Spanish translation matter if you want to boost your website ranking? Is it a must for your business or organisation? It’s true, English in its various forms remains the most commonly spoken language worldwide. Spoken by 1.132 billion people, English also remains the preferred business language, which we expect to see for centuries to come.
On the other hand, Spanish ranks fourth in terms of the number of speakers. In fact, we cannot deny that it is the second most common language spoken by Americans today. In 2019, more than 41.7 million American residents speak Spanish or Spanish Creole at home. That translates to 12.7% of the entire country’s population.
Spanish also holds a very comfortable lead compared to other non-English languages spoken in America. Chinese is spoken by nearly 3.5 million people, followed by Tagalog or Filipino with 1.76 million speakers. Even across the globe, Spanish can be considered a major language, with 534 million speakers worldwide, surpassed only by English, Chinese, and Hindi.
Numbers do not lie. Website owners will always want to reach the largest audience possible. As such, it may be worth considering amping up their online marketing promotion and amplification efforts. And they can do that by integrating English to Spanish translation functionality into their digital properties.
Reaching New Markets through English to Spanish Translation
Studies have shown that consumers become more engaged if they can browse through a website in their own language. In fact, a similar study conducted by Harvard Business Review a few years ago found that:
- More than 72% of people spend most of their time browsing sites in their own language.
- Some 72.4% claimed that they are more likely to purchase a product that is marketed in their own language as well.
- More than 56% stated that getting information in their own language matters more than pricing.
Imagine then how many more consumers a website with Spanish translation would reach and entice to buy. Hopefully, that number is a huge fraction of the more than 500 million Spanish speakers.
Accuracy Is Critical to the Success of Translation
There is more to English to Spanish translation than just word for word conversion, though. Direct translation—the kind you get when using apps like Google Translate—may let you give Spanish readers a general idea about products or services. But would the result be as engaging?
You cannot truly connect with your target audience without relating to them. And that would mean incorporating culturally appropriate content into your site’s Spanish version. And by content, we do not just mean words. We mean all types of content, including images, graphics, colours, and themes. You should not limit the translation to your website, too. You must exert the same effort for your social media posts.
But how do you ensure you are not putting culturally inappropriate content on your Spanish website? Read on to find out.
Leveraging Local Talent for Effective Spanish Translation
It cannot hurt to hire local talents to help with your English to Spanish translation efforts. In fact, the move could very well be one of the most strategic decisions you will ever make. Local talents, after all, “lived” the language. That puts them in the best position to know if the translation is on point, especially in terms of cultural relevance.
There are several options to choose from, depending on your budget. One is to hire a Spanish-speaking digital marketing professional. If you do not want to hire extra staff to translate your site to Spanish, you can source from your own ranks.
What about Using Machine Translation Software? Are They Worth Checking Out?
Now, do not get us wrong—Google Translate is a pretty cool tool. And so are other machine translation software like Microsoft Translate and Yandex.Translate. But these apps often rely on basic word for word translation. They do not take proper context into account.
Overall, they are useful but you should probably not rely on them solely to translate the copy to Spanish. The last thing you need is to turn target readers off because your content sounds robotic.
If you want the best results, we recommend partnering with a professional translation agency. The next section will tell you why.
Using a Translation Agency for English to Spanish Translation
What advantages can a Spanish translation agency offer? Listed below are the most common benefits.
· Offers Tailored Translation Services
The great thing about hiring a professional translation agency is they typically have an army of translators at their disposal. But if you really want to hit the bull’s eye, go for one that specialises in Spanish translation.
Most Spanish translation agencies employ translators with various specialisations. For instance, some Spanish translators may be experts in translating legal or law-related content. Others may have health care-related backgrounds that would make them perfect for medical website content. Still others may specialise in business, finance, or IT, among other fields.
· Builds Your Brand’s Credibility
Hiring a professional translation agency also tells your audience you are serious about delivering your message right. That tells them you value credibility over convenience.
Apart from adding to your credibility, a professional translation agency can also help you make genuine connections. Connecting with customers is, of course, the first step in building relationships. Over time, those relationships could evolve into loyalty. And that is something you cannot buy or manufacture out of thin air.
· Boosts Your SEO Ranking and Conversions
An English to Spanish translation strategy can also enormously benefit your search engine optimization (SEO) efforts. Multilingual options can improve your website’s visibility and search engine results page (SERP) ranking.
And as mentioned earlier, Spanish audiences are likely to spend more time browsing your website as well. The increased engagement that results should work wonders in lowering your bounce rate. And the lower your bounce rate is, the higher your conversion rate will be.
The bottom line is that it always pays to be more inclusive in life and business. If you are thinking about enhancing your website to penetrate the Spanish market, you can start with one simple step. You can embrace translation to Spanish. But do not just stop there. You must ensure the best quality possible by hiring a professional translation agency. Do not leave the translation quality and reliability to chance. Start growing your business’s user base today by creating a Spanish version of your website.
Renaissance Translations’ Spanish Translation Services
Our company has a network of professional Spanish translators who can help translate to Spanish from any language. Moreover, our translators are carefully chosen to translate in their areas of expertise taking into account the different forms of the Spanish language. Contact us today to discuss your project.