Why Chinese Translation is in High Demand
Chinese, specifically Mandarin, is one of the top translated languages worldwide. This fact makes many of us ask ourselves, “Should I translate our content into Chinese?” Even if Chinese isn’t the first or second most spoken language in your country, remember the third most spoken is important too, and Chinese speakers live everywhere.
The demand for skilled Chinese language translators has been increasing for years. Thus, experienced Mandarin translators can expect to receive lucrative pay and be consistently employed. Not only do the needs for Chinese language services show no sign of slowing down, requests for translations from Chinese into other languages and from other languages into Chinese is forecasted to grow for at least another decade.
Several reasons account for the global increase in demand for Chinese translation services over the past several years.
- China’s consistently booming economy.
- China’s spending priorities are expanding business and trade partnerships with governments and other organisations worldwide.
- Chinese speakers are migrating and travelling throughout the world and want information in their native language.
- The Chinese entertainment industry is expanding globally, especially via the Internet. New audiences for these popular movies and videos demand subtitling and captioning services in several common languages like English and Spanish.
China’s Booming Economy
The World Bank’s China overview , “Since China began to open up and reform its economy in 1978, GDP growth has averaged almost 10 percent a year, and more than 850 million people have been lifted out of poverty. Today, China is an upper-middle-income country and the world’s second largest economy.”
Unfortunately, the 2020 COVID-19 pandemic collapsed economies worldwide. GDP growth rates plummeted into the double digit negative numbers for several major economies like the United Kingdom, which saw a record low of -21.5% in June 2020, according to Trading Economics. On the other hand, China hit a low of only -6.8%, and by June 2020, it recovered to a positive GDP growth rate of 3.2%. Ironically, Chinese translation services in the United Kingdom are especially popular right now, especially for global talent recruitment.
International business will eventually bounce back. To communicate with and manage Chinese partnerships, Chinese translation services will continue to be in high demand. Although many non-linguists mistake Mandarin as “simple Chinese”, it is anything but simple. Chinese has traditional and simplified forms, and various countries and regions use different forms. This is why only native speaker, professionally trained and experienced translators who are subject matter experts are qualified to translate Chinese content.
Investments & Expanding Global Partnerships
The Chinese government initiated a programme called ‘The Going Out’ or ‘The Going Global’ Strategy in 1999 to expand investments beyond its borders. This, of course, created a necessity to communicate across languages. Consequently, formal translation services by language service providers (LSPs) were contracted for several projects translating to and from Chinese into the world’s most common languages.
Another global cooperation effort between China and several land and sea accessible countries was launched in 2013 called the Belt and Road Initiative (BRI) to increase the transportation connectivity between China and the rest of Asia, the Middle East, Europe and Africa.
The Globalization and Localization Association explains the impact of these two Chinese initiatives on the language services industry worldwide, “With the implementation of China’s cultural “Going Out” strategy and the Belt and Road Initiative, the need for translation in international exchanges is becoming increasingly recognised. The language services industry is foundational for China’s ability to embrace the world and integrate into it. As a result, more and more international language service providers are entering the Chinese market, which creates direct international competition for local language service providers. On the other hand, along with overseas investments, and the expansion of large Chinese enterprises, China’s LSPs have also taken the initiative to go abroad and service the international market.”
Chinese Migration & Travel
With around 1.3 billion speakers globally, Chinese is the most commonly spoken language in the world. Through travel, international education and migration native Chinese speakers are fanning the globe.
Organisations worldwide have quickly discovered the need for and benefits of translating their content into culturally-appropriate and native-sounding Chinese. The need for effective, clear and accurate messaging is not the only reason Chinese language translation is in such high demand. Access to this large market demographic creates tremendous profit opportunities. Many businesses are finding Chinese natives who appreciate receiving print and electronic information in their native language. This competitive advantage can sway purchasing decisions and create brand loyalty with Chinese consumers.
Entertainment Industry & Internet Communications
The rich culture of China is experiencing a dramatic time of globalisation due to all of the reasons stated hereinabove. Chinese movies and other forms of entertainment are now being viewed and competing for awards internationally.
Advances in technology, especially the Internet and social media, have sped up the worldwide awareness of, and demand to view, films and videos originally produced in Chinese. Professional Chinese translators are frequently being asked to work on projects involving subtitling, captioning and writing voice-over scripts in several foreign languages.
Chinese Translation Expertise
Renaissance Translations loves Chinese translation projects. Our native Chinese speakers possess subject matter expertise in nearly every industry to ensure your project goals are met.
Contact us today to get your project started. We will exceed your expectations!