How Translation Services Can Improve Global Communications
English was once considered the international language of business. However, a growing global economy has made translation services more essential and beneficial than ever. According to the 2020 “Can’t Read, Won’t Buy” report from CSA Research, 65% of consumers want content in their native language. The report also reveals that 40% of consumers won’t purchase products without information in their own language. In addition, more businesses are now focused on creating a diverse workforce. They do this by hiring employees from different countries and cultures with different native language backgrounds.
There’s also international business to consider: Many businesses serve clients and customers in other countries or manage remote workers and teams across the globe. For companies that participate in the growing global community, this means considering professional translation for all methods of communication in business. Many daily tasks require the assistance of professional translators. These could include sending emails, creating web content, launching marketing campaigns, and designing product packaging. A top-notch translation service can help a business communicate not only with consumers but also within the organisation.
Here are just a few benefits you stand to gain when you invest in translation.
Successful communication relies primarily on one thing: understanding. The person you’re communicating with has to understand what you’re trying to tell them. This can be difficult even for two people who speak the same native language. However, it gets a lot more complicated when a language barrier exists. It’s not enough to simply translate word for word; you have to consider tone, context, and culture.
Different cultures find different things funny or offensive. A joke that makes perfect sense as a play on words in one language won’t likely have the same impact when translated. This principle can apply to all manner of communications. Businesses need more than simple understanding, though. It’s not enough to convey meaning; companies also have to create compelling content. You have goals to accomplish, and these goals frequently depend on convincing others to take specific actions.
If you can’t reach consumers in meaningful ways, you can’t meet your objectives. Even worse, you might offend customers through a lack of cultural understanding. Marketing is especially tricky. The psychology behind it can apply on a human level, but cultural context is incredibly important. So is creating content that’s engaging and compelling. Therefore, it’s so important to find translation services that rely on native speakers from across the globe. Critical communications need to be accurate. They should also observe social and cultural references that speak to the target audience.
Suppose that you’re addressing French Canadians. You wouldn’t necessarily want translations from a French national. The language may be similar, but certain terms, phrases, and cultural attitudes will vary significantly.
Clarity is essential for business success, whether you’re communicating with employees, business partners, clients, or the consumer public. When it comes to setting expectations, you never want to come up short. You need to be clear about what you’re asking or offering in order to promote understanding and ensure satisfaction.
A language barrier with employees can lead to delays or other failures that set you back. Even with employees who speak your language as a second language, this is true. Miscommunication with clients or consumers could impact sales and harm your brand’s reputation.
Clear communication can also help minimise liability and prevent potential litigation. With the right translation services, it’s much easier to convey intended meaning and generate desired results.
Improve Essential Online Communication
An enormous volume of business communication happens online these days. With email, text, project management apps, and more, workers can reduce the need for lengthy in-person meetings and streamline workflows. Of course, this system only works when communication is clear. Translation services allow for better communication with teams worldwide, along with business partners and clients, ensuring desirable outcomes.
You can also make the most of website content and marketing emails with local language translations. These accurate translations will include content suitable for the culture and the customers you’re targeting.
It’s not hard to spot poor translation services: there are always telltale signs of a non-native speaker. Awkward phrases, incorrect conjugations or sentence structures, and cultural snafus within the content are all dead giveaways.
The right professional translation service will have a handle on all of these common issues. To avoid miscommunication, you need translations that not only convey your intended meaning but are also culturally appropriate.
Accurate and Reliable Translation Services
Does your company engage in diverse hiring? Are you working with a team in another country? Or have you recently started selling products internationally? Professional translation is vital for today’s global businesses.
With over 5,000 vetted translators and a commitment to excellence, Renaissance Translations is your reliable source for translation services. Contact us today to learn more and get started with an experienced project manager.