Should I Translate Our Marketing Content into Chinese
Obviously, if you are hoping to expand your business to Asian countries like China, translating your Chinese materials is essential. In fact, Chinese speakers now live in nearly every country worldwide. The free market, travel and migration are some of the reasons of Chinese global influence. Therefore, the need to translate marketing content into Chinese is no longer optional. In fact, it is necessary to sell your products or services in Asia.
Mandarin Chinese is the oldest language and the language with the most native speakers in the world! With 1.3 billion speakers, China is a target market that businesses cannot ignore. In addition, Cantonese adds another 66 million speakers to the immense Chinese-speaking population.
Businesses and organisations globally are getting on the Chinese translation bandwagon. The demand for Chinese translation services has never been higher. Therefore, to connect with this expanding target market, it is best to partner with a professional Chinese translation agency. Businesses will benefit from contracting Chinese translation services to spread their messages accurately to the broad Chinese audience.
Now, you understand that translating your content into Chinese is a good idea. Here are the specific benefits you will enjoy by doing so.
Six Reasons to Translate Marketing Content into Chinese
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Realisation of high profit
The Chinese GDP has been at the top of the world’s rankings for the past 10 years. The population, as a whole, is particularly becoming wealthier and are willing to pay more for high quality imported products. It is well known that products and services coming from countries like the UK, US and Australia are superior to what is available in China.
Consumers in these countries are able and ready to buy with their increasing disposable incomes. In fact, China aims to double the 2010 per capita income its rural and urban residents by 2020 to create a more prosperous society. Also, professional Chinese translators understand the mindsets and cultures of their fellow native speakers, making closing the sale more likely.
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Access to a large market demographic
Chinese consumers comprise a large portion of the international market potential for many goods and services. Professional Chinese translation services make it possible to effectively influence and communicate with this significant population.
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Effective Communications
The Chinese-speaking population is unique with their own perspectives and ways of doing business. Nothing can jeopardise a sale quicker than cultural misunderstandings, unintentionally offensive content and miscommunications. The best way to ensure understanding is to hire a professional Chinese translation agency. Chinese translation agencies are also subject matter experts in your industry.
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Competitive Advantage
With so many online choices, utilising a Chinese translation agency to translate your content could provide a unique selling point that propels your company past the competition.
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Increase Goodwill, Session Length, Visit Duration & SEO Rankings
Consumers usually use websites with English language only. When a social media profile, post or video is translated, it stands out. Chinese speaking visitors not only notice but highly appreciate the accessibility of information. In addition, they are more likely to remain engaged in their native language. Thus, your website session lengths and specific page visit durations should increase thereby benefitting your SEO rankings!
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Clear Messaging
Professional Chinese translators can provide accurate translation services. And corporate communications departments invest in clear and precise brand messaging. Consequently, ensuring that the prospective customer can relate to, and understand clearly, the anticipated meaning is critical.
Renaissance Translations’ Chinese Translation Services
We can help you with all your language translation needs. Our Chinese experts have the right skills to deliver professional Chinese translation. Contact our project managers today to get a quote on your project.
