6 Reasons You Need to Translate Mandarin Marketing Content
If you’re hoping to expand your business into China, you need a reliable language partner that can translate Mandarin. Mandarin translation services are the only viable way for companies to enter the thriving Chinese market, ensuring your marketing collateral is influential among the Chinese population. In fact, it is necessary to sell your products or services in China. Requests for English to Mandarin translations have never been higher, particularly for marketing materials. Here we take a closer look at why entering this market is beneficial and how a professional agency that can translate Mandarin can help you stand out from the competition.
With over 1.3 billion Mandarin speakers, China is a target market that businesses must recognise! There are many reasons to take your business to China and invest in Mandarin translation services. Here are some specific benefits that will come after you translate Mandarin content for your next marketing campaign.
1. High Market Growth Rates
The first reason to translate Mandarin marketing content is the high market growth rates in China. The country has one of the highest gross domestic products (GDPs) worldwide, estimated to be $14.72 trillion in 2022. This is the second-highest GDP globally after only the USA. GDP rates are a fantastic measure of the economy, proving that the Chinese population is becoming wealthier is gaining more purchasing power.
Taking your business to China gives you access to this growing economy and enables you to convert new Chinese customers. But to do this, you must invest in Mandarin translation services. Marketing materials are one of the most crucial elements to translate into Mandarin, and English-to-Mandarin translations for your social media, advertisements, and website are essential.
2. Large Market Demographic
The current population of China sits at around 1.45 billion. Within the country, these billions of people speak several hundred languages – around 302 to be precise! However, Mandarin is by far the most widely used, spoken by 80% of the population. Mandarin Chinese is also the official language of the country and used for all official documents.
Therefore, businesses looking to enter the Chinese market should translate to Mandarin over other Chinese languages. A professional Mandarin translation service makes it possible to influence and communicate with this significant population effectively. This also explains why English-to-Mandarin translations are so popular – these are the two most spoken languages globally!
3. Translate Mandarin for Effective Communications
The Chinese population is unique, with their own perspectives and ways of doing business. Chinese is an expressive and emotive language, and politeness and respect are embedded deeply into their culture. Therefore, nothing can jeopardise a sale or the reputation of a company quicker than cultural misunderstandings, unintentionally offensive content, and miscommunications.
The best way to ensure a clear understanding is to hire a professional Mandarin translation service that offers creative services, such as transcreation. Transcreation is a must for marketing materials. Translators will translate Mandarin while considering the cultural context. They can adapt colours and images to ensure your message is delivered clearly, and make your English to Mandarin translations perfectly tailored to the unique Chinese population.
4. Clear Brand Messaging
When taking business overseas, you need to maintain your brand identity. Ensuring the prospective customer can relate to and understand the intended meaning of any marketing materials is critical. This understanding is what prompts your new audience to convert into paying customers, signup for your service, or purchase your products.
Professional English-to-Mandarin translation services ensure your brand messaging is preserved when you translate to Mandarin. For example, professional translators account for cultural differences when translating marketing content for the Chinese market. Google Translate or other automatic online translators cannot capture this sensitivity, but you can ensure that customers receive the right message when using a professional Mandarin translation service.
5. Competitive Advantage
Chinese is one of the most translated languages in the world, and English to Mandarin translations are among the top language pairs. Many businesses are seeing the potential of the market, and Mandarin translation services are in higher demand than ever.
Unfortunately, this means that any business entering China has competition from many international companies. With so many choices for consumers, hiring a language services provider to translate Mandarin could provide a unique selling point that propels your company past the competition. Choosing an experienced and reliable partner to translate Mandarin makes it even more likely that your translations are accurate, authentic, and effective.
6. Translating Mandarin Improves SEO Performance
The final benefit of hiring an agency to translate Mandarin is to improve search engine optimisation (SEO). In the modern world, SEO is a crucial component of all digital marketing efforts. When you translate a website or social content, you need to adjust the keywords and other SEO components so that your content shows up on foreign search engines. A professional Mandarin translation doesn’t solely translate Mandarin words – it considers SEO and improves your rankings in Chinese browsers.
Improved SEO ranking has ripple effects! Your website becomes more discoverable and gains increased website traffic. In addition, website visitors are more likely to remain engaged and share the content. Trust levels are also automatically higher when reading content in your native language. All of this can be achieved through professional English to Mandarin translations.
Translate Mandarin Content with Renaissance Translations
As you can see, there are many benefits of investing in a Mandarin translation for all your business marketing collateral. When you translate to Mandarin, you can enter a growing economy, communicate clearly, improve your online discoverability, and ultimately boost sales.
If you need to translate Mandarin, contact our team. Renaissance Translations offers a comprehensive Mandarin translation service from Chinese language experts. We can translate Mandarin marketing materials for your company to ensure your next marketing campaign is successful. Our company is member of the Association of Translation Companies in England and we are also members of SDL LSP Partner Programme. Contact our project managers today to get a quote on your project.