Three Benefits Of Translating An eCommerce Website To Arabic
Today’s economy is ever-evolving, so much so that eCommerce brands are translating from English to Arabic. Ecommerce in today’s world is getting ever more popular, with a rapid growth seen in 2020. In order to leverage a spot in such a competitive market, eCommerce websites need to innovate. The need to constantly innovate is the only way they can stay ahead of their competition. One such way to innovate is by translating an eCommerce website to Arabic. Take the US, for instance; over 15% of adults speak another language outside English. Additionally, there are many untapped markets in the rest of the world.
A way to harness that is to make available website translation. Ever since the onset of the pandemic, more people have been choosing to shop online. As an eCommerce website, you need to leverage this untapped target audience. The most effective way to harness this vast array of consumers via online sales is to have website translation. You need professional Arabic translation services to provide a translation. This helps make your content linguistically and culturally accessible to your new customer.
This article will discover three benefits of translating an eCommerce website to Arabic. However, before we get into that, we need to discuss the importance of professional Arabic translation services.
Why Translation is so Important in eCommerce
It is easy to believe free applications can do the website translation. And while it is possible, they tend to be error-prone. They are unable to consider the nuances of culture, dialect and language. Free translation services aren’t localised, meaning they don’t offer the actual benefits you get when you translate your website.
You need to account for differences between dialects and regions; else, there could be severe miscommunication. This miscommunication could lead to a dangerous disconnect between your eCommerce business and its customers. This disconnect is undoubtedly not something you want to risk.
In order to target a large number of Arabic speakers all over the world, you need to invest in translating your website. Translating from English to Arabic can turn into an increase in online sales for your eCommerce business. The key to this success is high quality and localised professional Arabic translation services. In this digital age, the question should be, can your eCommerce business do without increasing online sales from website translation? It is imperative to target this market.
Benefits of Translating an eCommerce Website to Arabic
1. With English to Arabic website translation, you can improve conversion rate, reduce bounce rate and error prevention
Personalisation is a growing trend in the eCommerce industry. It is a crucial strength associated with big, successful retailers and it is also included translation. In fact, here is nothing more critical to personalisation than making a website accessible to customers in their language.
When customers access your website in Arabic, they are less likely to leave. This, in turn, will reduce your site’s bounce rate. With your bounce rate lowering, you can improve your conversion rates. Translating from English to Arabic makes it easier for site visitors to understand your content. With content in their language, they can feel confident when making a purchase.
This confidence, in turn, leads to fewer errors and frustration. When you translate from English to Arabic, you avoid miscommunication related to shipping, unit measurements and product details. All of these things can negatively influence your relationship with your customer. The way to address these concerns is by hiring professional Arabic translation services.
2. Improved customer base
This benefit can be seen as a three-in-one. Every eCommerce business understands that its success is dependent on its visibility. Visibility, in this sense, is all about ranking high on search engines. The higher your eCommerce website ranks on a search engine, the more likely your target audience will see your eCommerce website. This visibility can positively or negatively influence online sales.
You might wonder, how does one rank high on a search engine results page when targeting a foreign audience. The most effective way is to undergo a website translation from English to Arabic. Ideally, you need to consider all content when translating an eCommerce website to Arabic. This also includes your metadata. Once you are done with that, your site can then be structured to make it crawlable. This is something professional Arabic translation services offer for eCommerce website translation. All of this can help improve your website’s ranking on search engines.
Once your website has been optimised for Arabic, you can then work to create an enjoyable customer experience. Doing this involves making your eCommerce experience effective, efficient and user friendly. When you enlist professional Arabic translation services, your customers are more likely to have a positive experience. This positive experience when buying from your site is because they can understand all your content.
Furthermore, users will spend more time on your site since it is tailored to their needs. This increased time, in turn, can lead to an increase in online sales and return customers. Every eCommerce business is concerned about increasing its customer base. When users can view your site in Arabic, they are more likely to flock to it and tell others. Using language as a conduit for online sales can broaden your current customer base too.
3. Increase in international competitiveness
One of the benefits of translating from English to Arabic is increased international competitiveness. You leverage your target audience when you translate from English to Arabic using professional Arabic translation services. This means you get a competitive edge over others, especially if you see an increase in Arab customers.
Your website benefits from website translation as it makes your eCommerce business known to a larger audience. Since the language barrier is no longer an issue, you transform into the go-to eCommerce business for Arab customers.
Renaissance Translations’ Professional eCommerce Website Translation
If you want to expand to sell your products in the Arab World, Renaissance Translations is here to help. Our Arabic translation excellent rate will guarantee that you receive the best Arabic translation in the market. Get in touch with our professional project managers to discuss your Arabic translation project.