Should I Translate Our Marketing Content into Chinese?
Mandarin Chinese is the oldest language and the language with the most native speakers in the world! Its 1.3 billion speakers are a target market that cannot and should not be ignored. Cantonese adds another 66 million speakers to the immense Chinese-speaking population.
Obviously if you are hoping to expand your business to Asian countries like China, Taiwan, Singapore, Malaysia and the Philippines, creating bilingual Chinese materials is a necessity. In fact, Chinese speakers now live in nearly every country worldwide. The free market, travel, international education and migration are some of the reasons the global influence of Chinese has spread rapidly. Therefore, the need to translate marketing, legal and technical information into Chinese is no longer optional, but in fact necessary to sell your products or services in Asia.
Businesses and organisations globally are getting on the Chinese translation bandwagon. The demand for Chinese translation from several source languages including English, Arabic, French and Japanese has never been higher. To connect with and market to this expanding target market, it is best to partner with a highly qualified Chinese language service provider. Both non-profit and for-profit businesses will benefit from contracting Chinese translation services to spread their messages accurately to the broad Chinese audience.
Now that you have been convinced that translating your content into Chinese is a good idea, here are the specific benefits you will enjoy by doing so.
Why should I translate my content into Chinese?
- Realisation of high profit: The Chinese GDP has been at the top of the world’s rankings for the past 10 years. The population, as a whole, is becoming wealthier and are willing to pay more for high quality imported products. It is well known that products and services coming from countries like the UK, US and Australia are superior to what is available in China.
Consumers in these countries are able and ready to buy with their increasing disposable incomes. In fact, China aims to double the 2010 per capita income of both its rural and urban residents by 2020 to create a more prosperous society.
Professional Chinese translators understand the mindsets and cultures of their fellow native speakers, making closing the sale more likely.
- Access to a large market demographic: Chinese consumers comprise a large portion of the international market potential for many consumer and industrial goods and services. High quality Chinese translation services make it possible to effectively influence and communicate with this significant population.
- Effective Communications: The Chinese-speaking population is unique with their own perspectives and ways of doing business. Nothing can jeopardise a sale quicker than cultural misunderstandings, unintentionally offensive content and miscommunications. The best way to ensure understanding is to hire professional native speaker translators who are also subject matter experts in your industry.
- Competitive Advantage: With so many online choices, utilising a Chinese translation service to translate your print and electronic collateral could provide a unique selling point that propels your company past the competition.
- Increase Goodwill, Session Length, Visit Duration & SEO Rankings: Consumers are accustomed to English-only websites. When a social media profile, post or video is translated or subtitled, it stands out. Chinese speaking visitors not only notice but highly appreciate the accessibility of information. In addition, they are more likely to remain engaged in their native language and thus your website session lengths and specific page visit durations should increase thereby benefitting your SEO rankings!
- Clear Messaging: Professional native Chinese translators are skilled at conveying your intended message in the way that it can be best received by the Chinese speaking audience. Corporate communications departments invest in clear and precise brand messaging. Translating the message into a second language must be done very carefully. Ensuring that the prospective customer can relate to, and understand clearly, the anticipated meaning is critical.
How do I translate my content into Chinese?
That’s the easy part…let us do it for you! Our native Chinese language experts also possess subject matter expertise in nearly every industry to ensure your project goals are met. Contact us today to get your project started.