How Professional Translation Can Improve Global Communications
English was once considered the international language of business. However, a growing global economy has made working with a professional translation service provider more beneficial than ever. Professional translation agencies can take your English content and accurately translate it into any language spoken by your customers, employees, investors, suppliers, service providers, and business partners.
Therefore, top-notch translation services are crucial to international success, helping you effortlessly communicate with people outside and within the organisation. This article will highlight a few benefits you stand to gain when you invest in professional translation.
1. Better Communication with Customers
According to the 2020 “Can’t Read, Won’t Buy” report from CSA Research, 65% of consumers want content in their native language. The report also reveals that 40% of consumers won’t purchase products without information in their mother tongue. Therefore, hiring professional translation agencies is essential for the global success of your product or service.
Successful communication with global customers relies primarily on one thing: understanding. The person you’re communicating with has to understand what you’re trying to tell them. This can be difficult even for two people who speak the same native language, yet It gets much more complicated when a language barrier exists. You’ll need a professional translation from English to another language.
However, it’s not enough to translate word for word; you must consider tone, context, and culture. Different cultures find different things funny or offensive. A joke that makes perfect sense as a play on words in one language won’t likely have the same impact when translated. This principle can apply to all communications, including marketing materials, social media posts, company websites, and other customer-facing documents.
2. More Authentic Communications
When running a global business, getting customers and investors to understand your business’s value and mission is one thing. However, companies also have to create compelling content that people buy into. You have goals to accomplish, and these goals frequently depend on convincing others to take specific actions.
If you can’t reach consumers and investors in meaningful ways, you can’t meet your objectives. Even worse, you might offend others through a lack of cultural understanding. Critical communications must be accurate and authentic, which professional translation agencies can provide. To get the best results possible, it’s essential to find translation services performed by native speakers from across the globe.
Suppose that you’re addressing French Canadians. You wouldn’t necessarily want a professional translation service performed by a French national; the language may be similar, but specific terms, phrases, and cultural attitudes will vary significantly. To communicate globally at a deeper and more personal level, you need a French Canadian to work on your translation from English.
3. Set Expectations with Investors, Employees & Consumers
Collaborating with global investors or international business partners helps improve your expansion prospects dramatically. However, you must communicate your expectations of the relationship. You need to be precise about what you’re asking or offering to promote understanding and ensure satisfaction. This is only possible through a professional translation service.
Moreover, more businesses are now focused on creating a diverse workforce, hiring employees from different countries, cultures, and backgrounds. A language barrier with employees can lead to delays or other failures that set you back. This is true even with employees who speak English as a second language, and a translation of contracts and policies helps to set the expectations of multicultural workforces or teams operating in different countries.
It isn’t only employees and investors you need to set expectations with either; miscommunication with consumers could impact sales and harm your brand’s reputation. In worse cases, it can lead to liability cases and potential litigation. With professional translation agencies, it’s much easier to convey the intended meaning, generate desired results, and avoid these potentially destroying outcomes.
4. Professional Translation Improves Online Communications
An enormous volume of business communication happens online these days. With emails, text messages, and project management apps, workers can reduce the need for in-person meetings and streamline workflows. Of course, this system only works when communication is clear. Professional translation agencies allow for better communication with teams worldwide, ensuring desirable outcomes.
You can also make the most of website content and marketing emails with a professional translation from English to the local language. An accurate website translation service will tailor content to suit the culture and the customers you’re targeting. This helps to build trust and gets more paying customers onboard, especially with online-only businesses such as eCommerce.
5. Avoid Miscommunication & Conserve Brand Reputation
It’s not hard to spot poor translation services: there are always telltale signs of a non-native speaker. Awkward phrases, incorrect conjugations or sentence structures, and cultural snafus within the content are all dead giveaways. These mistakes might be a little embarrassing in everyday life, but for international businesses, these mistakes can destroy your brand reputation.
A professional translation will have a handle on all of these common issues. But to avoid miscommunication, you need translations that not only convey your intended meaning but are also culturally appropriate. This is why it is always advisable to work with translation agencies that promise 100% accurate results and conserve your English brand overseas. They can even provide brand translation to ensure your company name itself doesn’t offend!
Professional Translation Services from Renaissance Translations
Does your company engage in diverse hiring? Are you working with a team in another country? Do you have business partners or providers overseas? Or have you recently started selling products internationally? Professional translation from English to the native language of your customers, employees, and partners is vital for today’s international businesses.
With over 5,000 vetted translators and a commitment to excellence, Renaissance Translations is your reliable language partner. We are one of the leading translation agencies in the UK, able to handle projects of all shapes and sizes. From legal translations to website translations and hundreds of language pairs, our professional translation service is one you can trust.
Contact us today to learn more about our multilingual translation service options and get started with an experienced project manager. Expand your global prospects and improve communications now!