Key Translation Projects for the Travel, Tourism & Hospitality Industries
You know that providing your clients 5-star service does not begin when they arrive at your location. Consumers demand excellent customer service throughout their pre-trip planning, actual travel and post-trip follow-up experiences.
Logically, the demand for professional translation services in the tourism and hospitality industries has increased exponentially to create unique client experiences and competitive advantages.
Why do we need professional translation services for travel, tourism and hospitality content and communications?
Travel agents are no longer being relied on to book vacations and corporate group travel. Individuals and companies are booking their own travel, accommodation, restaurant reservations, entertainment and excursions. Therefore, impeccable communication across languages is now required for all professional and recreational trip planning.
Research is now being conducted mostly via the Internet on both desktop and mobile devices. Providing the information and content necessary for your guests to fully evaluate and enjoy your amenities in multiple languages will make you a preferred vendor and host.
What are some examples of tourism, hospitality and travel translation projects?
It is impossible to provide a comprehensive list, as all communications across languages should be professionally translated to ensure that the reader fully understands everything. Your industry is diverse ranging from clubs to spas and bus tours to private jet charters, so your translation needs are just as broad and extensive.
In general, all online and printed content should be translated into the most common languages of your customers and clients. Websites, including social media profiles, are the top priority, closely followed by print promotional materials, such as itineraries, restaurant menus and attraction brochures.
- Travel-Related Translation Needs
Domestic and international modes of transportation continue to evolve, and choices are increasing. Passenger ships have become luxury cruise lines. Traditional airline carriers are specialising in either low cost/low amenity flights or becoming first-class providers of high-tech business stations and sleep pods. Trains have become environmentally friendly, incredibly fast and more comfortable than ever. Travel packages on chartered buses and jets are becoming mainstream vacation options. Even the most frugal tourist is now hiring private drivers or using ride-share phone apps to get around.
Information on all of these options must be readily available in multiple languages at the time travellers are evaluating their trip options. Travel translation projects requiring professional translation services may include:
- Route Maps
- Services & Amenities
- Luggage Allowances and Baggage Restrictions
- Ticketing Processes
- Reservation Confirmations
- Travel & Refund Policies
- Signage at stations
- Tourism-Related Translation Needs
The definition of tourism has expanded well past taking tours of various points of interest and sightseeing in a new location. There will always be tourists who want to see the world’s historic sites, monuments and natural vistas. Now, however, new offerings such as eco-tourism, medical vacations and service project trips are creating demand for unique experiences. These trips may require additional research and planning. It is crucial that your prospective patrons fully understand what they have signed up for.
You will want to seek professional translation assistance for these and other tourism content:
- Site Facts, Rules & Informational Pamphlets
- Excursion Descriptions
- Participant Requirements & Restrictions
- Contracts, Policies and Terms & Conditions
- Packing Lists
- Travel Documentation
- Daily Schedules
- Meal Options
- Gaming Rules
- Hospitality-Related Translation Needs
According to Wikipedia, “hospitality” is defined as “the relationship between a guest and a host, wherein the host receives the guest with goodwill…” The best demonstration of goodwill you can provide is to make your visitors feel at home. To ensure their stay is comfortable and easy to navigate as well as providing information in their native language is a must.
Among other information, we highly recommend that you translate the following for your guests.
- Hotel Room Descriptions
- Amenities & Services
- Entertainment Descriptions
- Hours of Operation
- Policies & Regulations
- Safety & Evacuation Information
Our hospitality, tourism and travel industry experts are available 24/7 to assist with your translation projects. Let’s get started today!