5 Benefits of eCommerce Website Translations to Arabic
eCommerce is more popular than ever, with the industry seeing rapid growth since 2020. To leverage a spot in such a competitive market, your eCommerce website must be innovative. Website translations are an excellent solution for getting your website into untapped markets. And one in-demand language online is Arabic. Therefore, hiring a website translator for Arabic could be the innovative approach your eCommerce website needs!
This article will discover five benefits of Arabic eCommerce website translations. We also uncover why Arabic is a great language to translate into and why enlisting the help of a professional translation agency is crucial for success.
Benefits of Website Translations to Arabic
Ever since the onset of the pandemic, more people have been shopping online. This surge in online shopping has provided eCommerce website owners with a large untapped target audience to leverage. The most effective way to harness this vast array of consumers via online sales is to invest in website translations.
To target Arabic speakers all over the world, you need to hire a website translator for Arabic. It is very advantageous to target this market, and here are three reasons why:
1. Improved Conversion Rate
Personalisation is a strength associated with many successful online retailers. And there is nothing more critical to personalisation than making an eCommerce website accessible to customers in their language. There are around 313 million Arabic speakers worldwide, and a website translator to Arabic can give these people the personal touch they crave.
When these customers access your website in Arabic, they are less likely to leave. This increases the chance that Arabic speakers will stay to browse your products as your content is easily understandable. They’ll also feel more confident when making a purchase. Therefore, website translations improve conversion, sales, and revenue.
2. Positive Customer Reviews
Not only do website translations increase your sales, but your Arabic-speaking customers also better understand what to expect from your eCommerce business. For example, you avoid miscommunication related to shipping, unit measurements, and product details. All of these things can negatively influence your relationship with your customer.
Hiring a website translator for Arabic therefore makes it more likely that you’ll receive positive feedback from your clients. This is beneficial for three reasons: (1) these customers are more likely to make future purchases on your eCommerce website; (2) their positive reviews can attract more customers and lead to more sales; and (3) your time isn’t spent fixing your brand reputation.
3. Improved Online Visibility
Every eCommerce website needs to be visible online, which is achieved by ranking high on search engines. The higher your eCommerce website ranks on a search engine, the more likely your target audience will see your site. This high level of visibility can result in increased web traffic and positively influence online sales.
Website translations can help your eCommerce business appear in international search results rather than only in UK queries. This will require a specialised SEO translation that includes translating your site’s metadata and structuring the content to make it crawlable. Your website translator for Arabic can take care of this for you, helping improve your website’s ranking on Arab search engines.
4. Improved Customer Experience
Once you optimise your eCommerce website for the Arabic language, you can then work to create an enjoyable customer experience. How? By taking your website translation and making it intuitive, efficient, and user-friendly. This makes your customers more likely to have a positive experience and spend more time on your site since it is tailored to their needs.
Improving the user experience is done through localisation services. Your website translator for Arabic will consider all elements of the site and make it more culturally appropriate rather than just considering the linguistic adaptation.
5. Increase in International Competitiveness
Using language as a conduit for online sales can broaden your current customer base, too. Website translations make your eCommerce website known to a larger audience. When enlisting the help of a translator for Arabic, your business becomes the go-to eCommerce business for Arab customers.
In this way, website translator services help increase your international competitiveness. By breaking down language barriers, you get a competitive edge over other online companies in your niche. Many people are only just seeing the true potential of the Arab market, so translating to Arabic now can help you get ahead of the curve and secure a market-leading position.
Why Arabic Website Translations are Essential
eCommerce translations help to make your content linguistically and culturally accessible to customers worldwide. This improves the user experience, increases conversion rates, boosts SEO performance, and ultimately increases sales from your eCommerce website.
However, the key to this success is high-quality services from a professional translator for Arabic that knows all the best Arabic translation tips. It is easy to believe that free applications or in-built website translator software are up for the challenge. While this is possible, automated machine translation tends to be error-prone. They are unable to consider the nuances of culture, dialect and language.
Moreover, free translation services don’t consider localisation, meaning they don’t consider cultural nuances when adapting content. Middle Eastern culture is dramatically different from English culture. Therefore, hiring a professional Arabic translator is essential for English to Arabic translations, ensuring complete localisation and success in the Arab market.
eCommerce Website Translations You Can Trust
If you want your eCommerce website to be accessible in the Arab World, Renaissance Translations is here to help. Our website translations come at excellent rates and guarantee to deliver the best translations possible. We always partner you with a professional translator for Arabic to ensure your site is perfectly tailored to this new market.
Our company is member of the Association of Translation Companies in England as well as SDL LSP Partner Programme. Get in touch with our project managers to discuss your Arabic translation project today. Alternatively, request a quote for your project by clicking here.