Translation Company: Three Things to Consider When Choosing One
Most businesses nowadays need to partner with a translation company because it can help you communicate accurately and effectively with your global clients and partners. In fact, the globalisation of any business or brand requires multilingual communication unlimited by language barriers, which is only possible through a professional translation company. As a result, translation services are becoming integral to many business enterprises. In addition, the growing importance of translation calls for a qualified translation company that delivers optimum quality when translating content into various languages.
Professional translation services provide fluent communication services to organisations worldwide. But when choosing a translation company, it is vital to check out cost optimisation and the company’s abilities and processes. There are hundreds of language translation companies, and choosing one perfect language partner is overwhelming at times.
This article highlights three essential factors to consider when choosing a translation company to work with. Read this guide to ensure you select the best partner for your budget, target market, and content type, helping to ensure your company succeeds overseas.
Growing Importance of Language Services for Global Business
Globalisation has urged companies to get more overseas customers and sell products internationally. Business is all about communicating and collaborating at every level. In the case of international customers, language becomes one of the most significant communication barriers which a translation company can solve. Clear communication of messages is the key to attaining long-term business goals.
Therefore, this shift towards globalisation requires translation service providers who know the art of mechanically altering words into other languages. A translation company employs professional translators who formulate and strategise content according to your audience. The highly vetted translators at these agencies ensure error-free and worthy-quality content.
In fact, the demand for professional translation services is so high that the language services sector is projected to be $56 billion by the end of 2022. Unfortunately, this means that choosing a translation company can be time-consuming, complex, and an overwhelming task indeed.
What to Consider when Choosing a Translation Company?
Language Service Providers (LSP) aid in translating content into a language readers can easily understand. A professional translation company pays proper heed to cultural issues and ensures that the message is delivered to the rent adequately.
However, Language Service Providers vary in (1) the languages and subjects they translate, (2) internal capabilities, and (3) translation methods and technologies. Therefore, these are three vital considerations to take into account when selecting a translation company:
1. Expertise in Multiple Sectors & Languages
It is always wise to opt for a translation company with a detailed understanding of different languages. You might be breaking into the German market today, but if your business continues to expand, you may also need a translation into French, Chinese, or Turkish. It is much simpler to do this under one roof, working with translators who already know your business and brand.
Additionally, always ensure that the language services provided by your selected translation company offer sector-specific knowledge. Professional translation service providers can facilitate every working sector be it related to the medical, marketing, legal, or financial industry. They make sure to use exact terminology in the target language and convey the proper meaning.
2. Ability to Localise Content
Always opt for a translation company that understands the target market and can not just translate but also localise your content. Localisation services transform the entire product into other languages (including the visual, cultural, and technical aspects) alongside text translation. This dramatically helps in the quality of the deliverables and ensures clients worldwide have the same user experience.
Your company may require additional language services depending on your content type. Examples include transcription services, video subtitling, and voiceover services. Choosing a translation company that can take on projects of all shapes and sizes makes it easier, keeping everything together.
3. Utilisation of Latest Technology & Methods
The digital world is entirely consumed by technology and laced with new updates every other day. As such, there are tools to aid numerous processes, including the translation of languages. Always look for a translation company that is fully equipped with automated tools to accelerate your business processes and ensure consistency in your work.
Some technologies include CAT tools and management systems based on artificial intelligence (AI). These management systems help adapt larger projects, such as eCommerce and IT translations, in the quickest turnaround time possible. Translation memories also help translators better understand your brand and use consistent terminology.
How to Choose the Best Translation Company
Choosing the right translation company to work with is challenging and overwhelming. The translation services these companies provide could make or break your business’s reputation. Therefore, you should always select a company with a proficient team of experts who will take your business to new corporate heights.
We have provided you with suggestions and tips that you can adopt to enjoy maximum business benefits. Here are some more tips that will help you choose the best language partner:
- Always choose a company adaptable to your content needs. A reputed translation company offers flexible and comprehensive services.
- Always outsource your translation services to those companies with professional translation specialists having in-depth knowledge of a specific language.
- Do not get confused between a native speaker and a translation expert. Always check out the qualification credentials of your selected translation company.
- Check if the language services experts have specialised knowledge and use niche terminologies for particular industries.
- Always use a diverse network of translators. They have access to a broader pool of talent covering translation of all languages and sectors, available 24/7 regardless of time zone differences.
Professional Translation Services from Renaissance Translations
Renaissance Translations is the translation company that can meet your needs. Our network of professional translators can bring prolific results to your business with their accurate translation and timely delivery. Our processes are fully adaptable to your content needs and ensure quality control and cost optimisation.
We have an extensive network of 5,000+ of talented linguists qualified to offer a translation of all languages, subject areas, and content types. Your partnership with Renaissance Translations comes with professional memberships such as ATC and a guarantee to meet any tight deadline placed on us. Click here to contact one of our project managers and discuss your project with us today, or request a quote online. You’ll be glad you contacted our translation company!