All Linguists Are Not Translators

All Linguists Are Not Translators One of our most frequently asked questions is, “Can’t any bilingual person do my translation?” or “Do all bilingualists translate?” Our answer is, “Usually not!” It might be helpful to ask yourself: “Do all speakers of my native language possess the same skill level when it comes to writing and…

When Transcreation Could Have Saved the Marketing Campaign

When Transcreation Could Have Saved the Marketing Campaign Translation, localisation and transcreation are common terms within the translation industry. Language Service Providers (LSPs) know the differences between their service offerings but may not know the specific goals and requirements of your campaign. Therefore, it is critical that international marketers request the most appropriate service when…

How Much Should Translation Services Cost?

How Much Should Translation Services Cost? Translation quotes and how they are calculated vary widely. The most common pricing methods are based on the word count, page count, hourly rate or a custom project flat fee as determined by several factors. Using the word count is the most common industry-wide. The rates range anywhere from…

3 Reasons to Use a Professional Translation Service

3 Reasons to Use a Professional Translation Service The importance of quality translation services can never be emphasised enough. Translations are now necessary for everything from books and other literary works to website content for companies and organisations that operate globally. With that said, settling for technology, amateurs or service providers that do not guarantee…

Why You Shouldn’t Use Online Translation Apps and Tools

Why You Shouldn’t Use Online Translation Apps and Tools Scientific advancements and technologies, such as artificial intelligence and neural networks, have given birth to a number of online translation tools and apps that have become more popular today than ever before. Despite their popularity, there are certain intrinsic problems with online translation tools and applications,…

The Importance of a Language Translation Service for Your Business

The Importance of a Language Translation Service for Your Business Global businesses understand that ignoring large populations that speak a different language is synonymous to losing potential customers and significant market share – something that goes against the basic structure of any business. Even though the English language is often deemed the lingua franca of…

A Brief History of Subtitles

A Brief History of Subtitles If you’ve ever binged watched Netflix or subscribed to any other service allowing you to watch all of your favourite television shows, you’re probably already aware of how popular subtitles have become. Today, subtitles are not only used by learners of a new language, but also by other people who…