3 Reasons Your UK Business Needs Accurate Translations
Accurate translations are essential to getting your UK business recognised in the global marketplace. When you translate accurate and professional content, you create an atmosphere of trust and build goodwill with your prospects. Professional translation services also help your foreign-language customers understand everything about you, improving sales and business profits.
Here we run through three core benefits accurate translations can bring your UK business in more detail. We also discuss why hiring a translation agency should be part of your globalisation strategy.
Accurate Translations Help Expanding to New Markets
There are several benefits to expanding to new markets, but they all come with a challenge you must overcome: language barriers! For businesses trying to expand their reach and customer base abroad, dealing with multiple languages can be difficult. It is essential to invest in accurate translations so you can effectively communicate in other languages and connect with a global audience.
For businesses with a global presence, to translate accurate text is rarely enough; the importance of a localised approach cannot be understated. When searching for products and services online, users often do so in their native language and expect to see results that fit their specific market. There are many ways to ensure your local presence is viable and credible. These include:
- Including multilingual content on your website (such as product descriptions)
- Having dedicated phone lines for each language
- Using a localised telephone number
- Employing social media translation for localised accounts
- Using third-party review sites such as Trustpilot or Yelp! to allow customers from different areas to review products/services in their native languages
- Using different email addresses for each region
- Offering a localised blog with information tailored to each audience
Exporting Your Products & Services Overseas
If you are considering marketing your products and services to an international audience, you need to ensure that you have accurate translations for the content on your website. Not only this, but you may also need to translate documents such as brochures, flyers and catalogues so that they can be read by prospective customers who do not speak English.
Using a professional translation agency will help ensure that all of the necessary documents are translated accurately and quickly. This will help keep your business running smoothly and ensure that customers worldwide can find out what you have to offer. When you translate accurate, easy-to-read web copy and marketing materials, you can begin to find buyers for your products abroad.
Moreover, selling your goods overseas may require you to look for new suppliers to meet the demand for things like packaging or promotional materials. Legal documentation will also need to be translated into a variety of languages. When forming new partnerships, you must be transparent and precise, highlighting the importance of accurate translations in international business success.
Expanding Your Customer Diversity
Accurate translations can help to expand your customer diversity and make your company more inclusive. To do this, start by understanding the requirements of international customers and users. It’s not enough to translate accurate content into their language with website translation. You must also understand their culture, customs and expectations, investing in full localisation services.
If your website is intended for use by an international audience, you need to think about accessibility, too. For example, is navigating your site easy for those with hearing or visual impairments? The needs of older internet users can differ from younger ones, so consider whether you could make some changes, such as increasing font size or taking colours out of backgrounds that allow everyone in your audience to access the information they need.
Renaissance Translations’ Accurate Translation Services
Accurate translations are vital in ensuring communication between your UK-based business and the rest of the world. Using a professional translation agency will guarantee quality and save you the time and money spent on substandard translations that ultimately reflect negatively on your business.
If you are looking for an agency to translate accurate copy, look no further. Renaissance Translations offers high-quality translations for all languages and industries, such as business translation, financial translation, and marketing translation. We have employed thousands of professional translators who work only in their native languages, ensuring accurate and precise results.
Your partnership with Renaissance Translations comes with professional memberships such as ATC and SDL LSP Partner Programme. Contact our project managers today to discuss your project and get accurate translations to help your business succeed. Join our happy clients and let’s get your project started today.