French is an official language in 29 countries with an estimated 380-420 million French speakers worldwide. It’s an official language in France, Canada and several European countries including Belgium and Luxembourg. In addition, west African countries like Madagascar speak the French language. With that said, it’s no surprise that the demand for French translation services is increasing. Whether you are a private company or a NGO, you can gain tremendous benefits from engaging French translation services, in order to reach a French-speaking audience.

French Translation Services increase your Sales Potential

There are many benefits to engaging French translation services. Some of these advantages may apply very specifically to one industry or could be felt by any company that invests in French translation services. The biggest advantage, especially for vendors and distributors, is an increased potential audience. It is estimated that worldwide, there are 76 million native French speakers; about 235 million daily, fluent speakers; and another 77–110 million secondary speakers of French. By offering your website and other marketing materials in French, you make yourself discoverable to a hugely increased number of potential customers. You may also want to consider translating your actual product into French with the assistance of professional and qualified French translators.

By translating your website content into French using professional French translators, French speakers are more likely to find your website online using French language search terms. This is because engaging French translation services can significantly improve your SEO rankings. If your website’s content is not available in French and contains no French key phrases, it is incredibly unlikely to appear in French language search results, even if you offer the perfect product for that customer. Using French translation services to translate your website’s content informs French-speaking readers about your products. It can also improve your French Search Engine rankings, allowing more customers to find your online store.

Other Benefits

The many benefits of hiring French translation services are not just limited to increased market potential and increased sales. There are many other benefits of working with French translators. For example, French readers are more likely to have a high opinion of your branding if your materials are available in high quality French.

Localisation services in French can also benefit your organisation. Skilled native French translators understand the mindsets and cultures, thereby making closing the sale more likely. Using French translation services to translate your marketing materials can open up new markets, setting you apart from the competition. Professional native-speaking French translators have the skills to convey your intended and accurate message. Ensuring that the prospective customer can relate to, and understand everything clearly, the anticipated meaning is critical. Nothing can tarnish company relations quicker than cultural misunderstandings, miscommunications and unfounded assumptions. The best way to avoid miscommunication when engaging with a French-speaking audience is to hire a professional French translation provider.

We also recommend considering whether or not you should work with industry specialist French translators. French language reports or contracts may contain industry-specific language, which could be misinterpreted by machine translation or a general translator. Ensuring that you are working with the right translation provider will help ensure that your materials contain the right information.

Renaissance Translations’ Professional French Translation Services

Having a large network of translators has helped us build an excellent reputation. Our expert French translators can offer high-quality translation in many language pairs, covering over 120 languages. We only employ highly qualified translators, who are held to high standards and must pass a skills test to work with us.

We are happy to discuss your French translation services’ needs, including subtitling, localisation and transcreation. Your partnership with Renaissance Translations comes with professional memberships such as ATC and SDL LSP Partner Programme. Get in touch to find out more.